Chapter
12: IS IT SIGNED?

Here’s a riddle for you: how is collecting Picasso prints different
from baseball cards? Answer: the baseball players’ autographs diminish
the value of the cards!
Next time you visit the Musée Picasso, try to find a Picasso
signature on any painting or drawing. Guess what? You won’t! Not
a single one. At least not as far as I’ve ever seen, and I’ve
looked pretty carefully. Picasso, it is said, was concerned with the
possibility of theft. Accordingly, he signed unique works (paintings
and drawings) only at the point of sale. In so doing, he sent a clear
message that any such unsigned work on the market was potentially stolen.
In addition, at the time of his death, more than half of his creations
remained in his personal estate. (He clearly kept his favorite works
for himself, by the way.) Stacks of prints, including many unsigned ones,
were discovered on the floor of one or more of his villas. As you can imagine, Picasso had many better things to do than sign his
prints, a task he must have found rather tedious.
Historically, prior to the Impressionists,
artists generally did not sign their prints by hand. In the twentieth
century, hand-signing became
conventional, and the market decided to accord a substantial premium
to hand-signed prints. It may serve you well, however, to remember that
this bias is entirely arbitrary. Remember the baseball cards! Just because
it’s arbitrary, however, doesn’t mean it’s likely to
change. Unfortunately, the bias seems rather deeply entrenched. But it
provides buying opportunities for those who can look beyond the autograph.
Interestingly, there is no such bias with his paintings. Some time ago a statistical analysis was performed of various parameters regarding the sale of Picasso’s paintings at auction. Its results are that the presence or absence of a signature has no statistically significant bearing on the price. To wit, “Signature provides to the consumer aesthetic-prestige services, and is expected to be important, especially when visible. We could not control for the visibility effect, but we find that the mere existence of the signature does not have any significant influence on the price.” (Corrinna Czujack, “Picasso Paintings at Auction, 1963-1994”, Journal of Cultural Economics Vol. 21, No. 3, Sept., 1997, pp. 229-247) Note of course that the data set for this paper was limited to Picasso paintings. As we know, the market price of original Picasso prints is very much affected by the presence or absence of his signature, but the gap between the two seems to be narrowing. Certainly the recent sales (in 2007, the time of writing of this addendum) of several rare pieces at stratospheric prices would seem to indicate as much.
One advantage of sticking
with unsigned prints is that you end up with twice as many, pound for
pound. That is because in the case of the same print, a signed impression generally
sells for around twice the price of an unsigned one. In this context,
it is worth noting that unsigned Picassos appreciate apace with signed
ones, just as Picasso prints appreciate apace with his oils.
As for those prints that Picasso signed in the plate or on the stone,
like the yellow Balzacs (Bloch 715-722) or the Contrée (Bloch
362), they tend to be priced like unsigned pieces, but they bear the
signature of the artist every bit as much the product of his own hand
as those prints that he signed on the paper. So, to my mind, they’re
a double bargain! The signatures in the plate as well as the inked estate
stamp are generally much darker than the typical pencil signatures, and,
in the case of the signatures in the plate, such as the Balzacs and Contrée,
tend to be more interesting.
It is also noteworthy that, even if most of an edition is unsigned, parts
of the edition, sometimes even substantial parts, may have been signed.
It is possible that
Picasso signed
an occasional
impression after its sale when the new owner caught him on a good day
and begged him to do so. There certainly are exceptional impressions
that he signed, even when most of the edition was unsigned. The most
common example of this is the unique bon
a tirer (or,
ready to pull) impression that characterizes almost every print edition.
It is the very impression
that the artist
examined and to which he gave his approval by inscribing those words
upon it in his own handwriting, thereby indicating his approval of how
that impression looks and that the edition should be printed just like
it. These bon
a tirer impressions
command a premium, because Picasso clearly handled, inspected, and approved
them, and scribbled a few extra words on them.
Unfortunately, it is much easier to forge a signature than to forge
a work of art. Forged signatures are not uncommon among Picasso prints,
especially in those cases in which a significant part of an edition is
known to have remained unsigned in Picasso's lifetime. The most important and prevalent example of this instance is
The Vollard Suite. The edition of this famous series comprised several
parts: three impressions on parchment signed and numbered in red ink
(of which those numbered 2 are all in the Paris Picasso Museum), fifty
impressions on larger sheets of paper, and 260 impressions on smaller
sheets of paper. Picasso signed some of each of these last two editions in pencil, but no one knows how many. Starting in the 1950s, Petiet brought Picasso batches of prints to be signed, starting with those which Petiet considered to be the most important. Thus, Picasso
signed more impressions of the better prints in the Suite than of the
less accomplished works. It is also well-known that some of the signatures
on these prints today are forged. Unfortunately, as is all too familiar
to unscrupulous sellers, a well-forged signature is as good as gold.
Although, many of the Picassos that we own are not hand-signed, these
are generally the impressions I wish to keep for ourselves. I tend to
seek out signed images, especially when there is a choice, as in the
case of the Vollards, because more of our clients prefer signatures than
not. I am also (painfully) aware that the bigger and redder (or bluer
or greener) the signature, the faster the print will fly off the “shelf”.
With regard to Picasso’s ceramics, apart from the unique pieces,
which tend to be signed and quite pricey, the editioned ceramics are
all unsigned.
In conclusion, I can’t help but exhort you once again to follow
your bliss—buy what you love, and only consider the signature as
it relates to the price. Unsigned Picassos will most assuredly appreciate
in parallel with signed works, just as they have for decades.
